Sukoshi, North America’s leading destination for Asian beauty, is accelerating its U.S. growth with a wave of major openings across the country. This will be the brand’s most significant U.S expansion to date. 

As Asian beauty continues to gain visibility in mainstream retail, Sukoshi is introducing a deeper, more impactful approach, focusing on efficacy, cultural context, and true product discovery. 

Following its wave of rapid expansion in 2025, Sukoshi will debut its new locations at King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington, and Garden State Plaza in New Jersey. 

By 2026, 40 new stores will join the network, amplifying the company’s role in shaping the future of Asian beauty.

Linda Dang, CEO of Sukoshi, said,

“As Asian beauty continues to shape global standards, we’re proud to be leading its expansion across North America. Scaling is not just about opening stores. It is about setting a new standard for Asian beauty and giving customers a place where education and discovery feel natural.”

Founded in 2018, Sukoshi has become a driving force in the Asian beauty movement across North America, known for its thoughtful curation, impactful retail design, and authentic assortment of over 200 brands from Korea, Japan, and across Asia.

Sukoshi is also expanding its role as a full-scale brand accelerator, helping beauty brands grow from niche discovery to national retail. 

With its own cult following of beauty enthusiasts, Sukoshi provides brands a powerful launchpad where credibility and community intersect. 

Through a single partnership, brands gain access to premium retail space, influencer collaborations, pop-up activations, and North American distribution.

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